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A day at Estah Society for Global Action on Poverty (GAP)

A Day to remember in Estah Society


Atchuta Rao and his achievements through Estah society is something what I have heard since I joined GAP. So, when there was a field visit planned to Estah’s model farm, how could I miss it?

On 26th May, me, along with the GAP team and some of our coaches visited a model farm of Estah society at Bagepalli. Bagepalli is a quaint little village of 30 households, about 90 kms away from Bangalore. We met Atchuta Rao and his team over breakfast and headed to Bagepalli!

As we entered the farm, we were greeted by a bunch of cherubic children, basking in the sun and enjoying their summer vacation. The farm is one acre of land owned and taken care by Murthy Nayak and his wife.


The Farm

Amidst vast arid lands, lay a lush green farm. Watermelons, musk melons (the sweetest I have ever tasted, could give sugar a run for its money!) tomatoes, bitter gourds (all hidden beneath the dense growth of leaves), brinjals (eggplants), ridge gourds and cucumbers (whew!), all this in just one acre of land!

Bright orange Marigolds adorned the perimeter of the farm, what a visual treat it was! Little did I realize that these flowers were “beauty with a cause”! The marigolds were used as a natural insecticide. The orange marigolds were a feast for human eyes and a feast for insects!

Atchuta and his team shared that the farm had 3 cycles with multi-crops, so that the farmer has even produce throughout the year along with 14-15 varieties in every cycle and the risk was spread.

Hmm, what was multi-cropping? It was a process of planning multiple crops to minimize the risk associated with one crop. In simple terms, not putting all eggs in one basket!

Apart from sharing knowledge on how to cultivate multi-crops, providing chemical free fertilizers, using traditional techniques to protect the fruits and vegetables, Atchuta was also helping Murthy market his produce in smart ways! Never knew farming had so many facets and challenges!

One question that kept popping in my mind was “Why would Murthy or a farmer trust Atchuta?” After all, the land belonged to the farmers. Then Achuta explained how he visited villages, spoke to the farmers at mandis, listened to their problems and offered to partner with them. Why wouldn’t they? They had a more stable source of income, their whole cultivation process had guidance, marketing of the produce was taken care of and they had better standards of living when compared to earlier.


The Cuisine

Post the farm visit, I relished delicious “Kadabu”- a sweet fried wanton and “Ragi Sevai”- noodles with jaggery syrup garnished with powdered pulse at Murthy’s house which was a stone’s throw away from the farm. The hospitality extended by Murthy and his family was truly heartwarming. Someone rightly said” India’s heart lies in its villages!”

The Dance


No visit to a village is complete without its traditional dance. Then came the grand finale- the impromptu Lambani dance performed by the women. Their hands were the drums, their voice the vocals, their dexterity just amazed me!


About Atchuta Rao


Atchuta‘s belief is, ‘Every problem is an opportunity to do something better and make a difference.’ Atchuta has spent first 20 years of his life in a small village in Khammam District of AP. He is a self-made man and has educated himself to earn a diploma in Engineering. He has supported his mother, brother & sister, from the tender age of 8 years, when he used to sell idlis made by his mother from 6-9 am. He then carried lemons to school to sell to his friends and teachers in lunch break and later in the evening, he would sell ice cream in front of the village temple.

Atchuta has established Estah Society for his initiatives to address needs of the underserved in the small towns and villages. He has been focusing on helping small farmers by doubling their Agricultural income through his initiative of One Acre Multi-cropping. He has partnered with an organization run by a farmer who has improvised the method of increasing farm productivity and there are 400+ farmers that have benefitted from this approach.

Read more about Estah Society here

This Blog is written by Kavitha Ashtakala, Partnership Lead in Global Action on Poverty (GAP).

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